Stay accountable to one target for 30 days.
Target 30 gives you a simple daily rhythm: choose one target, take one meaningful action each day, and build visible proof that you followed through.
Current price: $19.99/month. Your first 30 days are your first Target 30 cycle. At Day 30, continue with a new target, revise, or cancel before the next billing cycle.
Keep the promise small enough to finish today. Meaningful enough to matter.
Most goals do not fail because people lack ambition.
They fail because the goal stops showing up in the middle of real life. Work gets loud. The day gets away from you. One missed action quietly turns into another restart.
You start strong.
Then the first busy week hits and the plan loses contact with the day.
The next action is vague.
You know the outcome you want, but not the one thing you will actually finish today.
Missed days become silence.
Without a recovery rhythm, one miss turns into hiding, delaying, or starting over later.
Simple enough to use daily. Serious enough to matter.
Choose your 30-day target.
Pick one target that can be moved forward in 30 days. Not your whole life. One clear lane.
Set one daily action.
Each day, choose one finishable action that moves the target forward.
Check in honestly.
Mark what happened, adjust when needed, and keep your target visible.
After payment, you move into Day 0 setup and define the one target we will track.
Progress that is hard to ignore.
Target 30 is built around visible follow-through: daily check-ins, weekly resets, and a final record of what happened.
In a 30-day program, the weekly reset happens at the end of weeks 1, 2, 3, and 4. The final momentum report closes the loop after Day 30.
You completed 6 of 7 daily actions. The miss happened on your longest workday. Next week, move the action earlier.
Built for people who are serious about following through.
Target 30 may fit if...
- You have one target you want to move in the next 30 days.
- You want structure, not more motivational content.
- You can take one meaningful action per day.
- You are willing to tell the truth when you miss.
It is not the right fit if...
- You want someone else to do the work for you.
- You need therapy, medical, legal, financial, or crisis support.
- You want to work on everything at once.
- You expect guaranteed results without daily action.
Start your first Target 30 cycle for $19.99/month.
Transparent monthly price. One target per cycle. Daily check-ins. Weekly resets. Day 30 closeout with a clear continue, revise, or cancel path.
Monthly accountability subscription. Your first 30 days are your first Target 30 cycle. Continue, revise, or cancel before the next billing cycle.
7-day fit guarantee: if the first cycle is not a fit, request a refund within the first 7 days.
Start Target 30 for $19.99/monthAfter payment, you complete Day 0 setup and define the one target for your first 30-day cycle.
Chris Ashford
Founder, Diligent Execution Co.
Army veteran, freight/logistics leader, real estate operator, and business builder.
Built by an operator, not a motivation brand.
I don't have a perfect system. What I have is the hard-won understanding that accountability changes everything — and most of us are trying to do it alone.
I spent years as a business operator, a veteran, a father, and a husband learning the same lesson over and over: the gap between where I am and where I want to be is almost never about knowing what to do. It's about having the focus and accountability to get there.
That's why Target 30 exists.
It's not a tracking app. It's not a motivational course. It's a 30-day commitment to one meaningful target, with a daily practice designed around the simple fact that keeping small promises builds self-trust — and self-trust changes everything you thought was possible.
I built this because I needed it myself. And I believe you do too — even if you don't know it yet.
Here's what I know about you: you got here because something matters enough to change. Whether that's your health, your business, your family, or your faith — you didn't find this page by accident. You're ready to stop managing your life and start leading it.
One target. One daily action. 30 days.
If you'll put in the work, we will help you get the results.
— Chris Ashford
Clear answers before you join.
What happens after I join?
After payment, you complete Day 0 setup. You define your target, daily action, check-in preference, obstacles, and service boundaries.
Is this a course?
No. Target 30 is a daily accountability rhythm. The value is not more information. The value is staying connected to one target every day.
What if I miss a day?
You do not disappear or start over. You record what happened, identify the friction, and reset quickly.
What happens at Day 30?
You close out the cycle, review visible progress, and choose whether to continue with a new target, revise the current target, or cancel before the next billing cycle.
Can I cancel?
Yes. Target 30 is monthly. You can cancel future renewal before the next billing cycle. Cancellation stops future billing but does not automatically refund a completed or active billing period.
Is this coaching, therapy, or advice?
No. Target 30 is accountability support. It is not therapy, crisis support, medical, legal, or financial advice.
Stop restarting. Start completing.
Give yourself a monthly accountability rhythm: one target, daily action, weekly reset, and a Day 30 decision.
Start Target 30 for $19.99/month